Kixik / 2025 / Product & Launch / Marketing
$10K Presale in 7 Days.
The goal was to prove demand before the app shipped. I ran the launch as a system: one source of truth for the team and an automated path from purchase to TestFlight.
$10,010
in 7 days, before App Store submission
01The problem
The product existed but ops, comms, and the launch funnel were blank slates. The external influencer attached to the launch had two million followers across social and zero software-shipping experience. A trio of builders needed one source of truth and an automated revenue flow. The goal was to presell at least $10K in lifetime seats to validate demand and fund development before App Store submission.
02The decision
I built the coordination layer before the funnel. With a non-technical partner carrying the entire distribution side, the real risk was not conversion. It was eight scheduled posts silently slipping while three builders each worked from a different mental model. One Notion hub with KPI roll-ups became the thing everyone checked, which is why 100% of scheduled influencer posts hit on time.
03What I built
- Notion command center with KPI roll-ups for sales, tickets, and content calendar, plus a quick-links bar and a weekly meeting template that auto-polls open dev tickets.
- Staged launch timeline: teaser reels at T-21 days, landing page and primed email list at T-14, Stripe open with a 24-hour founding-member countdown at T-0, TestFlight invites at T+2, offer closed at T+7.
- n8n catches the Stripe checkout.session.completed webhook, adds the buyer to ListKit tagged Founding Member, appends a row to the revenue tracker, and fires the welcome and TestFlight email.
- In-app feature suggestions post JSON to Featurebase; a daily cron pulls new items into an Airtable beta-bugs Kanban, and dev status auto-syncs to the public changelog.
04Results
- $10,010
- in 7 days, 130 buyers at $77
- 10.2%
- landing page conversion, 1,268 visits to 130 sales
- 100%
- of 8 scheduled influencer posts on time
- 32
- feedback tickets closed, 2.3-day average fix lead time
05Stack
Notion / Stripe / n8n / ListKit / Featurebase / Airtable / Discord
Product, marketing, and revenue ops woven into one system: ship the MVP fast, capture dollars sooner, feed user data straight back into development.