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Kixik / 2025 / Marketing

Instagram Growth Engine.

No ad budget and no bandwidth for a daily social grind, in a niche where paid reach was the only obvious play.

~$30/mo

tooling cost, zero ongoing headcount

01The problem

Kixik needed consistent visibility in the Christian niche but had neither the budget for paid acquisition nor the bandwidth for daily manual social engagement. The constraint was real: no money and no people, in a channel that normally demands one or the other.

02The decision

I bought attention where it already was instead of building an audience from zero. Ten accounts with 500K+ followers each already had the exact audience, and a genuinely useful comment on a fresh post reaches that audience without paying for it. The design constraint that mattered was that the comments had to be worth reading on their own (no hashtags, no bot tells) because the moment it reads as automation it costs the brand more than the reach is worth.

03What I built

  • Curated the 10 highest-reach Bible verse accounts, each with 500K+ followers.
  • Daily Apify scrape pulls the newest post URL, caption, and image, discarding anything already touched.
  • GPT-4 image analysis generates a one-to-two sentence response with relevant scripture. No hashtags, no bot tells.
  • PhantomBuster publishes under the brand handle; Make.com orchestrates and logs results.
  • Runs at 06:00 UTC daily with a CSV log of post IDs, comment text, and like counts for reporting.

04Results

25–50
likes per average comment, several over 100
~$30/mo
total tooling cost with zero post-launch effort

05Stack

Apify / GPT-4 / PhantomBuster / Make.com

Small daily touches beat sporadic blasts. Became a repeatable playbook for other platforms.

Let’s connect.

I’m looking for GTM Engineering work with B2B SaaS teams in NYC.

Get in touch