Zero-to-Revenue GTM Engine.

Kixik pivoted from a mobile app to a lead-delivery agency, an entirely new sales motion. There was no CRM, no pipeline, and no automated nurture. Manual note-taking and admin were about to choke the only sales rep they had. The window to prove traction was fourteen days.

Design first, automate second. I blueprinted the entire flow in Miro as a single scroll before building anything, which kept scope creep at zero in a two-week build. The second decision was to keep the rep out of dashboards entirely: one Google Form is the whole input surface. Every CRM object gets created downstream of that form, because a rep who is doing data entry is a rep who is not selling.

• Pipedrive as CRM with custom fields for ICP tier, lead source, next touch, and assets sent, all on one board view.
• Google Form to n8n webhook: creates Person, Lead, Deal, and Activity instantly, appends call notes to the deal, and schedules the follow-up.
• Native Pipedrive nurture sequence triggered on stage change: deck and booking link at 5 minutes, case study at 24 hours, last-chance ask at 72 hours, with exit logic on any stage move.
• Two more n8n flows for stage sync and SLA guardrails: booking via the emailed link advances the stage automatically, and no movement in 7 days pings the rep and drops the deal into nurture.
• A 6-page playbook with scripts, checklist, and edge-case SOP.

18

discovery calls booked in 10 days

6

progressed to closing calls

Day 14

first client signed

~20 min → <5 min

rep admin per call

<$100/mo

total stack cost