Beacon.

In a five-person startup, priorities shifted constantly. Tasks were not clearly tied to company goals, updates happened in ad-hoc calls, and the team spent roughly four hours a week just establishing who was working on what. The meetings were a symptom. The actual gap was that no one could trace a day's work back to a monthly objective.

I made the reporting artifact a Loom instead of a written update, then automated the transcription. Asking a five-person startup to write daily status reports produces compliance for two weeks and nothing after. Recording 90 seconds at the end of the day costs nothing, and the automation turned that into the structured written record the system needed. The ritual had to be lighter than the thing it replaced or it would not survive.

• Three planning layers: monthly objectives set in a 3-hour session, weekly priorities recorded each Sunday as a Loom tied to those objectives, and end-of-day check-ins answering what I did, why it mattered, what's next.
• Make.com watches the Loom folder, auto-generates a written summary, and tags it to the right Notion database by objective, week, and day.
• Notion workspace surfacing company OKRs, team dashboards for Engineering, Growth, and Ops, and individual daily reports with impact statements.
• An SOP, a 30-minute onboarding, and Slack reminder nudges.

75%

less status-meeting time, about 4 hours to 1 per week

Real-time

objective traceability from any task to its monthly goal